Terms of Service
Last updated: September 24, 2026
These Terms of Service (“Terms”) are an agreement between you and Lucy Brands, LLC, a Texas limited liability company doing business as SEOS (“SEOS,” “we,” “us”). They cover your use of seosandwich.com and any plan you buy from us online. By using the site or buying a plan, you agree to these Terms. If you buy on behalf of a business, you confirm that you are authorized to bind that business, and “you” means the business.
1. Who our services are for
Our services are sold to businesses and professionals, not to consumers for personal or household use. You must be at least 18 years old to buy a plan.
2. The services
Each plan includes the work described for it on our pricing page at the time you buy. We decide how the work is carried out and which tools and methods we use. If we sign a separate written agreement or statement of work with you, that document controls wherever it conflicts with these Terms.
To do the work, we need your cooperation: timely access to your website, Google Business Profile, analytics and other accounts, answers to our questions, and approval of content. Delays on your side can delay results, and they do not pause billing.
3. No guaranteed results
Search engines, map listings and AI assistants such as Google, ChatGPT and Perplexity are run by third parties who control their own rankings and answers and change them without notice. We do not guarantee any specific ranking, placement, citation, traffic level, number of leads or revenue. Any figures we share are estimates or past results, not promises.
What we do commit to is how we work. We closely follow changes to search engines, maps and AI assistants, we adjust our approach as they evolve, and we apply current best practices to everything we do for you.
4. Billing and renewal
Plans are monthly subscriptions paid by card through Stripe, our payment processor. We never see or store your full card number. Services are prepaid: you are charged the listed monthly price when you sign up and again on the same date each month, and your plan renews automatically every month until you cancel. Prices are in US dollars and do not include any sales or other taxes that apply, which are added where required.
If a payment fails, Stripe will retry it and notify you. We may pause work until the balance is paid, and we may end the plan if it stays unpaid for 15 days. We may change a plan’s price with at least 30 days’ notice by email. The new price applies from your next billing date after the notice period, and you can cancel before then.
5. Cancellation and refunds
There is no minimum term. You can cancel at any time through the contact form. Cancellation takes effect at the end of the month you have already paid for. You keep your service until then, and you will not be charged again.
Because there is no minimum term, payments are non-refundable, including for any partly used month. If we end a plan for reasons other than your breach of these Terms, we will refund the unused part of the current month.
6. Your content and your industry’s rules
You are responsible for the accuracy of the information you give us and for making sure you have the rights to any text, photos, logos, reviews and testimonials you provide. You are also responsible for approving content before it is published and for making sure it meets the advertising and disclosure rules of your profession and licensing bodies. Examples include the Texas Disciplinary Rules of Professional Conduct for lawyers, Texas Medical Board rules, and license-number requirements from the Texas Department of Licensing and Regulation. We will follow your instructions on these rules but we do not give legal or regulatory advice.
7. Ownership
Once you have paid for them, you own the content and pages we create specifically for you. We keep ownership of our own tools, templates, methods, know-how and anything we created before or outside our work for you. You get a permanent, non-exclusive license to use anything of ours that is built into your deliverables.
Your website, domain, Google Business Profile, analytics and advertising accounts stay yours. When your plan ends we will remove our access at your request and return any login we hold.
8. Category exclusivity
While your plan is active and paid up, we will not take on another client in the same business category and metro area as you. We agree the category and metro area with you at onboarding. This promise ends when your plan ends.
9. Confidentiality
Each of us will keep the other’s non-public business information confidential and use it only to carry out this agreement. This does not cover information that is already public, that was independently developed, or that the law requires to be disclosed.
10. Hosting and other third-party services
SEOS is not a web hosting provider, a database hosting provider, or a data storage or backup provider. We do not host, store or back up your website, databases or data on our own systems, and no plan makes us responsible for doing so unless a separate written agreement signed by both parties expressly says otherwise.
Your website and data may run on services provided by other companies, such as hosting providers (for example Vercel), database providers (for example Supabase), domain registrars, DNS providers, and email and form services. We may recommend or set up these services, but we do not own or operate them, and each is governed by its own provider’s terms. Wherever possible these accounts are opened in your name and billed to you directly.
We are not responsible for outages, downtime, slow performance, data loss or corruption, security breaches, price changes, policy changes or discontinued services at any third-party provider, or for any losses they cause you. This applies whether we recommended the provider, set it up, or manage it on your behalf.
Keeping independent backups of your website, content and data is your responsibility unless a separate written agreement signed by both parties expressly says otherwise. We are happy to recommend a backup setup. This section does not limit our responsibility for our own errors in work we perform.
11. Disclaimer of warranties
EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SITE AND SERVICES ARE PROVIDED “AS IS.” TO THE FULLEST EXTENT ALLOWED BY LAW, WE DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. We will perform the services in a professional and workmanlike manner.
12. Limitation of liability
TO THE FULLEST EXTENT ALLOWED BY LAW, NEITHER PARTY IS LIABLE FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES. OUR TOTAL LIABILITY FOR ANY CLAIM RELATED TO THE SITE OR SERVICES IS LIMITED TO THE AMOUNT YOU PAID US IN THE THREE MONTHS BEFORE THE CLAIM AROSE. These limits do not apply to your payment obligations or to either party’s fraud or willful misconduct.
13. Indemnity
You agree to defend and indemnify us against third-party claims arising from content or materials you provide, or from your violation of the law or of your profession’s rules.
14. Governing law and disputes
These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-law rules.
Mediation first. Before filing any lawsuit, the party with a dispute will send written notice describing it, and both parties will try in good faith to resolve it for 30 days. If that does not resolve it, the dispute goes to non-binding mediation in Dallas County, Texas, or by video, with a mediator both parties agree on. The parties share the mediator’s fees equally and pay their own costs. Either party may file suit only if mediation has not resolved the dispute within 60 days of the request to mediate.
Court. Any lawsuit must be brought in the state or federal courts located in Dallas County, Texas, and both parties agree to those courts’ jurisdiction.
Exceptions. The mediation requirement does not stop either party from bringing a claim for unpaid fees in justice court, or from asking a court for urgent relief to protect confidential information or intellectual property.
15. General
We may update these Terms. The version posted here, with its date, applies from then on. Changes that affect an active plan take effect at your next billing date. Neither party is responsible for delays caused by events beyond its reasonable control. You may not transfer your plan without our consent. If any part of these Terms is found unenforceable, the rest stays in effect. These Terms, together with any separate written agreement between us, are the entire agreement on this subject.
16. Contact
Questions about these Terms and notices under them can be sent through the contact form.