About SEOS
About SEOS: search and AI visibility for plastic surgeons, law firms and licensed trades
SEOS is a small team of search and content specialists who have been doing this since before Google existed, and who rebuilt the playbook when people started asking AI assistants instead. We work with three kinds of businesses: aesthetic practices, law and accounting firms, and licensed home-services companies. What they share is what matters for search: a licensed professional, chosen through local search, where one new client is worth thousands.
What we will not do
- Work for your competitor in your metro.
- Report clicks and call them results.
- Publish a number we cannot defend.
- Ship content your team has not reviewed.
How we work
How SEOS works: four things we will not compromise on.
01
Honesty
We tell you what will and will not work before you spend a dollar, including when the answer is 'your website is the problem.'
02
Quality
Best practices only. No shortcuts that Google will punish next year, and no content your surgeon would be embarrassed to sign.
03
Adaptation
Search has changed more in the last two years than in the previous ten. We track how ChatGPT, Perplexity and Google AI choose which practices to recommend, and we rebuild our playbook as they change.
04
Communication
Straight monthly reporting on consults, not clicks, and a strategist who answers.
Our story
Our history in search, from Netscape to AI answers.
1994
Netscape ships and the commercial web begins. Our founders start building sites and figuring out how people find them.
1998
Google launches. PageRank changes everything about how people find businesses online.
2001
We start doing search. It becomes the discipline we have practiced ever since, through every algorithm change since.
2024
SEOS narrows its focus to licensed, high-value local professionals after seeing how much a single well-ranked service page is worth to a surgeon, an attorney or a contractor.
Today
A specialist team handling search visibility, AI search, content and modern websites for aesthetic practices, professional firms and home-services companies across the US.
Curious what we have done for a practice like yours? Read about our experience.
Get a free SEO and AI visibility audit.
Request a free visibility audit. We will show you which services you could be winning on Google, Maps and AI assistants, what your competitors are doing, and what it would take to be the answer.