Professional Services / CPAs & Financial Advisors
SEO for accounting and advisory firms
SEO for CPA firms and financial advisors
Be the firm business owners find when they outgrow their bookkeeper.
Business owners searching for a CPA or advisor are looking for someone specific: an industry, a situation, a city. We build the content and local presence that matches those searches and turns them into long-term clients.
Who is a good CPA for a dental practice in Phoenix?
Based on reviews, credentials and published expertise, the most recommended is:
- 1Your Firm
- 2
- 3
Your Firm
4.9 (312) · CPA firm
Competitor A
4.6 · CPA firm
Competitor B
4.6 · CPA firm
2001
the year we started doing search, three years after Google launched
1:1
one business per category per metro, never your competitor
Leads
what we report on every month, not clicks or impressions
Search + AI
Google, Maps, ChatGPT and AI answers, handled together
Practice areas we rank
CPA firm SEO, one practice area at a time.
- Small business accounting
- Tax planning
- Bookkeeping
- CFO services
- Business valuation
- Wealth management
- Retirement planning
- Industry-specific accounting
Where clients decide
Where clients find a CPA firm: Google, the map, and the AI answer.
A client looking for small business accounting in Phoenix searches Google, checks the map pack, then asks an AI assistant who is best. Each is a case inquiry worth real money, and each is won with the same foundation of clear, credible content.
Case inquiries from search and AI
IllustrativePractice area page · Small business accounting in Phoenix
Small business accounting: what it costs, how long it takes, and who it is for
Sound familiar?
The problems CPA firms and advisors bring us most often.
Every firm's website says the same thing
Specific pages for the industries and situations you serve are what rank and convert.
Seasonal traffic, year-round overhead
Advisory and planning content brings in clients outside tax season.
Referrals are drying up
Search is the referral channel that does not retire.
Not showing up in AI answers
AI assistants favor firms with clear, specific expertise stated plainly. We make yours visible.
The plan
How a CPA firm SEO engagement runs.
- 01
Audit and practice-area opportunity map
We audit your site, your competitors and every practice-area search in your metro, and size the opportunity by case value.
- 02
Fix the foundation
Technical cleanup, Google Business Profile, attorney and organization schema, and the practice-area page structure search engines and AI models expect.
- 03
Publish and promote
Practice-area pages, plain-English guides, FAQ content, and authority links from legal, business and local sources.
- 04
Report on cases, not clicks
Monthly reporting on rankings, calls and intake forms per practice area, with a quarterly strategy review.
CPA firm SEO, answered
Why do CPA firms struggle with SEO?
Most accounting firm websites say the same thing, so nothing ranks. Business owners searching for a CPA are looking for someone specific: an industry, a situation, a city. Pages built for those searches rank and convert. Generic service lists do not.
What does SEO for an accounting or advisory firm include?
Industry and situation pages, advisory and planning content that brings in clients outside tax season, Google Business Profile management, reviews, schema markup, and local links. For registered advisors, content is written with compliance rules in mind and reviewed before publishing.
How much does SEO for a CPA firm cost?
CPA and advisory firm SEO at SEOS runs from $2,500 to $4,500 per month. Most firms start at the Foundation tier. One long-term business client typically covers a year.
How long does it take a CPA firm to rank?
Local and industry-specific terms usually move within 60 to 120 days. Broad terms like CPA in a large metro take four to eight months.
Does SEO still matter for accounting firms now that people ask ChatGPT?
Yes, and more than before. AI assistants answer "who is a good CPA for a dental practice near me" by drawing on the same sources Google ranks: your website, your reviews, your directory profiles and what others publish about you. The accounting firms that show up in AI answers are the ones with clear, structured, authoritative content, which is exactly what SEO builds.
We track how often ChatGPT, Perplexity and Google AI Overviews name your business for your core services, and report it alongside classic rankings.
FAQ
More questions CPA firms and advisors ask us
Do you understand the compliance rules for advisors?
Yes. Content for registered advisors is written with marketing rules in mind and reviewed by your compliance process before it goes live.
Do you work with more than one firm in the same city?
No. One firm per practice area per metro, so we are never competing against ourselves.
Can you work with our intake software?
Yes. We integrate lead tracking with the intake and CRM tools most firms use so search leads are attributed correctly.
Also in Professional Services
Let’s talk
Talk to us about SEO for your CPA firm.
We review your site and your market before we reach out, so the first conversation is already useful.
Get a free SEO and AI visibility audit.
Request a free visibility audit. We will show you which services you could be winning on Google, Maps and AI assistants, what your competitors are doing, and what it would take to be the answer.