Search & AI visibility for attorneys, CPAs and advisors
SEO for law firms, CPA firms and financial advisors
Be the firm people find first when the stakes are high.
When someone needs a lawyer or an accountant, they search, they read, and increasingly they ask an AI assistant who to trust. One good case or one long-term client is worth many times a month of search work. We make your firm the name that comes up.
Who is the best car accident lawyer in Houston?
Based on reviews, credentials and published expertise, the most recommended is:
- 1Your Firm
- 2
- 3
Case inquiries from search and AI
Illustrative2001
the year we started doing search, three years after Google launched
1:1
one business per category per metro, never your competitor
Leads
what we report on every month, not clicks or impressions
Search + AI
Google, Maps, ChatGPT and AI answers, handled together
Who we work with
Professional Services SEO by firm type.
Personal Injury Attorneys
The most competitive search category in the country. Won with authority, not tricks.
See how we help
Family Law Attorneys
Sensitive searches, high lifetime value, and a lot of competition in every metro.
See how we help
Estate Planning Attorneys
Long research cycles, high trust, and search terms most firms ignore.
See how we help
CPAs & Financial Advisors
Year-round visibility for firms that most people only think about in April.
See how we help
Where clients decide
Where clients choose a firm: Google, the map, and the AI answer.
Clients search, check the map pack, then ask an AI assistant who to trust. Each one is a case inquiry worth real money, and each is won with the same foundation: clear, credible content about your practice areas.
Your Firm
4.9 (312) · Personal injury attorney
Competitor A
4.6 · Personal injury attorney
Competitor B
4.6 · Personal injury attorney
The plan
How a professional services SEO engagement runs.
- 01
Audit and practice-area opportunity map
We audit your site, your competitors and every practice-area search in your metro, and size the opportunity by case value.
- 02
Fix the foundation
Technical cleanup, Google Business Profile, attorney and organization schema, and the practice-area page structure search engines and AI models expect.
- 03
Publish and promote
Practice-area pages, plain-English guides, FAQ content, and authority links from legal, business and local sources.
- 04
Report on cases, not clicks
Monthly reporting on rankings, calls and intake forms per practice area, with a quarterly strategy review.
Professional Services SEO, answered
What is professional services SEO?
Professional services SEO makes a law firm, accounting firm or advisory practice the answer when someone searches for help they cannot afford to get wrong: a lawyer for a case, a CPA for a business, an advisor for a retirement. It combines practice-area content, local presence, credential signals and technical health, and increasingly it includes being named by AI assistants.
How much does SEO cost for a law firm or CPA firm?
SEOS retainers for professional firms run from $2,500 to $7,500 or more per month. Personal injury and other competitive practice areas start at Growth or above. CPA, advisory and estate planning firms usually start at Foundation.
Does SEO still matter for professional firms now that people ask ChatGPT?
Yes, and more than before. AI assistants answer "who is the best lawyer near me" by drawing on the same sources Google ranks: your website, your reviews, your directory profiles and what others publish about you. The professional firms that show up in AI answers are the ones with clear, structured, authoritative content, which is exactly what SEO builds.
We track how often ChatGPT, Perplexity and Google AI Overviews name your business for your core services, and report it alongside classic rankings.
FAQ
More questions firms ask us
Do you work with more than one firm in the same city?
No. One firm per practice area per metro, so we are never competing against ourselves.
Can you work with our intake software?
Yes. We integrate lead tracking with the intake and CRM tools most firms use so search leads are attributed correctly.
Let’s talk
Talk to us about SEO for your firm.
We review your site and your market before we reach out, so the first conversation is already useful.
Get a free SEO and AI visibility audit.
Request a free visibility audit. We will show you which services you could be winning on Google, Maps and AI assistants, what your competitors are doing, and what it would take to be the answer.