Search & AI visibility for licensed trades
SEO for HVAC, plumbing, electrical and roofing companies
Be the company homeowners call first.
When the AC dies or a pipe bursts, the homeowner searches once and calls the first company that looks trustworthy. Owning the map pack and the AI answer for your services in your service area is the difference between a full schedule and a slow week.
Who is the best AC repair company in Phoenix?
Based on reviews, credentials and published expertise, the most recommended is:
- 1Your Company
- 2
- 3
Jobs from search and AI
Illustrative2001
the year we started doing search, three years after Google launched
1:1
one business per category per metro, never your competitor
Leads
what we report on every month, not clicks or impressions
Search + AI
Google, Maps, ChatGPT and AI answers, handled together
Who we work with
Home Services SEO by company type.
HVAC Companies
Emergency searches, big-ticket installs, and a map pack that decides who gets the call.
See how we help
Plumbing Companies
The most searched emergency trade, won in the map pack.
See how we help
Electrical Contractors
From panel upgrades to EV chargers, the searches are growing every year.
See how we help
Roofing Companies
High-ticket, seasonal, storm-driven, and brutally competitive after every hail event.
See how we help
Where customers decide
Where customers choose a company: Google, the map, and the AI answer.
Customers search, check the map pack, then ask an AI assistant who to trust. Each one is a job worth real money, and each is won with the same foundation: clear, credible content about your services.
Your Company
4.9 (312) · HVAC company
Competitor A
4.6 · HVAC company
Competitor B
4.6 · HVAC company
The plan
How a home services SEO engagement runs.
- 01
Audit and service-area map
We audit your site, your competitors and every service search in the areas you serve, and size the opportunity by job value.
- 02
Fix the foundation
Technical cleanup, Google Business Profile, service-area pages, and the structured data search engines and AI models expect.
- 03
Publish and promote
Service pages that answer cost and timing questions, seasonal content, and local links and citations.
- 04
Report on jobs, not clicks
Call tracking and form tracking by service and area, reported monthly, with a quarterly strategy review.
Home Services SEO, answered
What is home services SEO?
Home services SEO makes a licensed HVAC, plumbing, electrical or roofing company the one homeowners find and call when they search, especially in the Google map pack, where most emergency and repair calls are decided. It combines Google Business Profile management, reviews, service and service-area pages, and call tracking by service.
How much does SEO cost for a home services company?
SEOS retainers for home services companies run from $2,500 to $4,500 per month for most, starting at the Foundation tier and scaling with the number of service areas. Multi-truck companies in large metros usually sit at Growth.
Does SEO still matter for home services companies now that people ask ChatGPT?
Yes, and more than before. AI assistants answer "who is the best HVAC company near me" by drawing on the same sources Google ranks: your website, your reviews, your directory profiles and what others publish about you. The home services companies that show up in AI answers are the ones with clear, structured, authoritative content, which is exactly what SEO builds.
We track how often ChatGPT, Perplexity and Google AI Overviews name your business for your core services, and report it alongside classic rankings.
FAQ
More questions companies ask us
Do you work with more than one company in the same area?
No. One company per trade per metro.
We already pay for lead-gen platforms. Why add search?
Because platform leads are shared and get more expensive every year, while your own search presence compounds and belongs to you. Most clients reduce platform spend within the first year.
Let’s talk
Talk to us about SEO for your company.
We review your site and your market before we reach out, so the first conversation is already useful.
Get a free SEO and AI visibility audit.
Request a free visibility audit. We will show you which services you could be winning on Google, Maps and AI assistants, what your competitors are doing, and what it would take to be the answer.